Of Dreams and Dream Makers
The last day I was goin through the articles and news reports on violence in Bangalore at Rajkumar's death. Due to a quirk of fate, Salman Khan got released from jail on the same day too. The reactions of common people to these 2 news got me quite uncomfortable - people were willing to risk their lives and security for some person they see in a cinema hall.
But thinking a bit more in detail about the issue made me realize that its not the hero they are willing to sacrifice their lives for, its the character he plays and the dreams he helps the audience to dream.
Entertainment is all about a willing suspension of disbelief, of helping the audience to be what they could not be in real life. So when Rajni, an auto driver becomes a crorepati one day in a movie, the audience laps it up with full fervour. We do not see Mohanlal as a person, we see Dasan, we see Induchoodan and we see Mangalasery Neelakantan. This is also true with Amitabh Bachan in north India.
But how ethical is this dream weaving? I started thinking along these lines because a couple of weeks down the line, i will be doin the same thing for a living. Use a deo and patao a girl; use a cream and u can make a career; use a soap and u can be like a movie star.....
All these ads might seem like useless to the educated audience like u n me... But think about a farmer or a daily wage labourer.. who uses these products and spends that much extra money which he could have spent for his kids or family... Are these companies doing the right thing by creating these "emotional and experiential attributes" for products and selling them at a premium?
However this issue has an other side too... It is definitely true that the customer has the right to choose. More importantly the issue is that products like these and films like that of Rajkumar or Rajnikant help the poor farmer to be a crorepati or an Aiswarya Rai by spending 5 bucks or 10 bucks. Every individual has a right to dream irrespective of the living standards he is in.. and as society moves towards a materialistic one, products and services like these help the poor to satisfy their dreams within their limitations...
I know this sounds like real wild n arbit thoughts from my side... but i thought i must discuss it.. wat do u guys think about this issue? Do comment...
Till then Happy Easter/ Vishu to all of u!

